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Mar 26, 2020

5 Reasons Why Your Search Engine Optimization Strategy Is Failing

It is been for the last 3-4 months you are getting no results from the search engine optimization strategy that you have used. The question is why?

As per search engine optimization, 3 months is a too short time to get the desired result that you are looking for. But, at least you can expect some improvements in the rankings that can lead to boost the traffic. If you not witnessing minute changes even during these 3-4 months, you should start to think about what is going wrong. If you want to get a higher ranking, it is better to choose a reputed digital marketing company that offers specialized digital marketing services in NJ or at the place where you want.

If You Are Not Getting The Desired Outcome Through The SEO Strategy That You Have Implemented, Here Are Some Reasons Behind That-

1. The Website Is Slow While Loading

Your effort and expense that you have put to implement the SEO strategy will be going to vain if the website takes a long time to load. Google always recommend fast mobile-optimized sites. Nowadays, as per Google algorithm, page loading speed is one of the important ranking factors in desktop and mobile both. Besides, if your website is already fast but the competitor site is a little bit faster than yours, it will surely make a difference. If your website takes 3 seconds to load, Google describes it as slow.

2. You Are Not Having Enough Inbound Links

Creating inbound links from other sites to your site, also called the backlinks is very important to run a successful SEO strategy. Getting high-value links is one of the main Google ranking factors. Want to know why? Google finds you trustworthy if your website is linked to other websites. Getting more backlinks to your site means that you will get higher ranks.

If your website does not have inbound links, it is better to create high-quality content that meets customers' queries. By exchanging content with bloggers, you will get more backlinks.

3. The Keywords Do Not Match Your Budget

Though you are implementing the latest SEO strategy, if the keywords that you try to target are a far bit too competitive, you will get limited results. You should be more selective in choosing the keywords you want to target. If you have a local business, you should target localized keywords.

4. The On-Page SEO Is Not In Order

No matter how much time you spend on off-page SEO tactics like link building and blogging, the On-Page plays an important role to get ranks. Various On-Page factors affect the SERPs like content quality, images, and other multimedia contents, page titles and Meta tags, Formatting and giving headlines.

5. Your SEO Professional Does Not Know What They Are Doing

Most of the businesses do not have much time to run their SEO campaigns, so they hire internet marketing companies who perform the work. However, their services depend upon their expertise and skills. It can be possible that the SEO agent who is working for your business does not have enough knowledge and expertise.

These can be some of the reasons why your SEO strategy is not working in the right manner. For this, you should consult with your SEO professional and rectify all the issues.

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