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Nov 23, 2019

Six Innovative Steps To Become An SEO Expert

So, you want to become an SEO expert? No problem, in just a couple of minutes we'll teach you the basics of Search Engine Optimization. Is that all it takes to become an SEO expert? Yes, no, maybe ... let's not waste time and get to work. We'll answer that question once we reach the end of this page!

1. Learn the Google algorithm

Just learn the 200-or-so evaluation criteria that Google uses to determine each and every search result. What, you want a link to the list? Oh, we're sorry because that's a company secret. Fortunately, you don't even have to know them all, just mastering about ten important criteria will get your website rising to the top of the search results in no time. Scratch that, in some time because...

2. You'll have to be patient

Search Engine Optimization takes time. Some improvements are effective overnight, some could take months. If you don't have the time (or patience) for that you can always opt for SEA. That means Search Engine Advertising. You will pay an amount of your choice, choose your target audience and keywords, and bump your page to the number one spot immediately! Sure, this is a temporary solution but it will help you overcome that crucial first period.

3. Black hats are out of fashion

Are you a baseball cap type of person, or is a fedora more your style? Whatever works for you, but Black Hat SEO is definitely out of style. This is a type of optimization that crosses the line of "best SEO practices" and will get your site penalized. Google closes gaps in their algorithm on a daily basis and will force you to change tactics just as fast. Work within the guidelines and watch your site rise in the rankings.

4. Optimize, analyze and optimize further

Search engine optimization is a continuous battle for the number one spot. There's always a competitor lurking to take over your number one spot. That's alright, it forces you to stay alert and improve the quality of your website. Yes, that's one factor we haven't mentioned so far...

5. Quality is key

Sure, metadata, link building, keyword research, and mobile optimization can work wonders for your ranking, but nothing trumps quality. That means a fast loading page with rich media content, well-written articles, and information that your audience will appreciate. If you build a solid foundation based on quality design and content your page will surely rise in the search results. Stop focusing on the bots, pay more attention to your demographic. Robots don't buy stuff, real people do.

6. Look beyond the search engine

Sure, SEO is a nice buzzword but don't forget your social media strategy, on-page optimization and building a strong network that will get you leads and engagement beyond the confines of Google, Bing, and Yahoo! Search. The almighty Google is important, sure, but a sustainable (online) marketing strategy goes far beyond the search engine algorithm.

You are now an SEO expert!

Seriously, that's all it takes? As we've stated in the introduction; yes, no, maybe. Technically, anyone can call themselves an expert in search engine optimization, so that's a yes. But there's more information on this subject for any human to process, and the rules can change at a moment's notice. So that's a no. Then again, you don't need to learn ALL the tricks of the trade to reach that coveted first place in Google, so maybe? Long story short, if you're willing to invest a lot of time you too can become an SEO expert. And if you would rather take a shortcut, consider working with a bonafide search engine optimization professional with the required knowledge and expertise. And that's our final lesson for this page; you don't have to do it all by yourself. Share the workload, share ideas and share knowledge. That's how you will become an SEO expert!

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