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Nov 23, 2019

3:02 AM

How To Turn SEO COPYWRITING Into Success


Digital marketing is a way of promoting a business using the internet or digital mediums. As the users on the internet have grown exponentially, going digital for every business has become mandatory. Website is the first thing needed to be found online, where potential customers are searching for relevant products or services.

But, if the users can't find a business despite being on the internet, the entire investment will be a lost resource. It is where quality contents with proper formats and optimization are essential for every business.

Why is content called the king in an online promotion?

Modern buyers have a unique pattern of purchasing essential things. Most of the customers initiate the buying process with research online. It includes reading the user manual, reviews, and even feedback from previous customers. It is where great content plays a significant role in the success of a business.

We often hear the phrase; content is the king. Quality contents are an integral part of a successful digital marketing campaign. Regardless of the industry that a business may be operating in, crisp, engaging and informative stuff will attract reads and leads for a company. That is the reason a lot of companies are using content writing services to convey their information to intended audiences.

Types of content writing services for businesses
Many mediums are available in the digital media for a business to use in the advertisement and promotion. The type of contents needed is decided based on a selected platform. Some of the companies prefer to reach their audiences through social media, SEO, and paid advertising. And, each of the media needs a unique set of content to be effective and drive results.

PPC advertising

For success in the PPC advertising, compelling landing page and ad copy are essential for a business. It is where a professional writer can help frame an ad copy and optimize landing page following the guidelines. It improves quality score, engagement and even clicks on the buy button.

Social Media Marketing

Social networking sites have billions of users across the globe. Businesses are reaping benefits connecting with the right audience and users on these sites. But to have an impact on social media, a brand needs user-based contents while targeting suitable demographics. Stuff for social media is mostly crisp and short with attractive images.

SEO Optimized content

Search engine optimization is a process of increasing ranking of a website to increase visibility, traffic and ROI. Most importantly, SEO service brings organic traffic and leads to a business. But that is not possible without an excellent content strategy and planning.

In an SEO campaign, the off-page activities promote business service or products through the right set of contents. The content plan must support the conversion funnel of a brand adding the following features in a piece of writing:

  • Comprehensive and informational to educate users.
  • Engage the readers to take further action.
  • Give a strong reason to pick an intended service or production.
  • Convert the visitor into customers.
  • Satisfy the users offering a reliable solution.

So, a great piece of writing should have these characters to be useful to users and search engine robots.

Further, SEO copywriting services demand a different approach from regular writing. It must be comprehensive with the right length, depth, engaging, natural use of keywords and semantic to tell the search engine about the subject. Following these guidelines are not possible for a standard writer without training.

In addition to these, a business may need to write the user manual, whitepaper, eBook, product description to web contents optimized for the search engines. Thus, a professional SEO copywriting service is essential for a business.

2:56 AM

5 Ingenious Ways You Can Do SEO To Rank Higher On Google


Website ranking on Google has become an obsession, not only for a large number of SEO webmasters but also for small businesses in general due to the immense advantages it has to offer.

There is no denying that organic traffic from this medium is capable of eclipsing any other types of web traffic that exists.

This phenomenon has led many SEO agencies to gather real amounts of income, but not all companies have access to the budgets (sometimes exorbitant) that many of these agencies present to their clients.

While SME's do not have sufficient capital to invest in SEO, the entrepreneur has taken it upon itself to buy a host, template and blog.

The question then arises, how much of the content produced by these companies manage to rank higher on Google versus the ever-growing number of organisations that devote finances to SEO positioning every month? Read on to find out.

According to the 'Theory Of Democracy' as presented by Google, content that is incredible, will rank, irrespective of resource unavailability for machines (VPS or dedicated servers), first-level links (paid link building), personalised web or HTML with page speed of 100.

Likewise, the SEO concept of 'User Response' favours this line of thought: content that is responsive to user needs, will achieve a higher rank on Google.

The above question can then be answered with three words: 'win by quality'. The only way left for the SME and the entrepreneur is to curate high-quality content on their own.

Below are 5 valuable SEO tips pertinent for any person, with or without resources, coveting a higher rank on Google.

If you happen to know these tips beforehand but would like to learn more about SEO, I recommend reading 'How to apply SEO in your online marketing strategy'.

5 Tricks To Rank a Web Page On Google

1. Only Index What You Want To be Ranked

A common practice in almost all the websites I have analysed is that 'all sides of the web' (the meta tag that allows Google to index your content) have been indexed by default.

This should not be the case. It is important to demarcate and exclude content we don't want to be ranked in the index, for the purpose of preventing Googlebot (the Google robot) from wasting time in sections of the page that are of no relevance. A typical example of this would be "Contact" or "Privacy Policy".

Nowadays, this can be easily configured in four clicks via an SEO plugin available at a CMS such as WordPress.

Think about it: would a user arrive at your website by seeking out words such as the ones referenced above on Google?

2. Write What Readers Are Searching

In my point of view, this is perhaps the most relevant practice within the considered 'SEO white hat'.

Devising content with keywords that users input on Google guarantees a website to appear in the top results and enables it to reach the right people.

Keyword Planner, an official and free tool of Google, no longer discloses the exact search results if you do not have active Adword campaigns, but there are a variety of low cost and free options that will help derive the optimal outcome.

If you are in the beginning stages of your website and want to delve into the world of ranking but happen to lack resources to invest in keyword research, services like KeywordTool.io are great. A few others include:
  • Ubersuggest
  • Keyword Sheeter
  • Answer the public
  • Google Trends
Even though these are completely free, you will not obtain the exact number of searches in comparison to the results from the aforementioned KeywordTool.io or SEMrush. However, it is advisable to use these tools rather than writing content based on "boleo" or "intuition".

Develop your content with the support of searches and you will always win in the long term.

3. When To Use The NoFollow Tag

This third point has an independent theory. Google tracks internal links, adding or subtracting value from a website for any link that is not clicked on frequently. Therefore, it would be beneficial to place posts and pages that are irrelevant to your the audience, searches or interactions under a 'NoFollow' tag.

Similarly, links to social networking sites and any other external link you may own (banners, affiliation, etc) should be placed under the NoFollow tag.

4. Focus On Free Links That Bring Traffic To Your Website

When you are just getting started with a website, there is no need to focus on link building if the following things are true:

Prevalent in a sector with low to medium competition.
Do not have enough resources to invest in links.
However, there are still some things you could do to acquire a higher rank.

Start with the basics and acquire more links as you grow.

Apart from social networking sites, begin by pasting links in the comments section of external web pages, in order to drive traffic to your website. Google values this traffic as an extra point while ranking websites. What's more? It's completely free of cost. Give it a try now!

5. Build Loyalty & Gain Recurring Traffic

This is probably one of the most complicated components of the internet niche. The basic premise here is to create relevant content that leaves people wanting more.

Gain subscribers, generate loyalty and offer content that will attract users to your website time and time again. The 'brand' factor is one of the most rewarded things in the search engine today, and this is developed by recurring visits.

I hope this was a healthy crash course. Put it to the test and tell me your results by commenting below!
2:40 AM

10 Quick Tips To Mastering Local SEO

 

1. Setup Google My Business

Setting up Google My Business gives you a common application to make Local Search Engine Optimization easier. The app connects you to maps, Google search, Insights, Google+, Analytics and Reviews in one interface. You can make changes that update all your Google services.

2. Join the Local Chamber of Commerce

The local Chamber of Commerce is a great way to network with other business owners. The main SEO value is that you'll be listed in your local COC's digital directory, increasing your chances of being found by local residents searching for the services you offer.

Chambers of Commerce are designed to help local businesses prosper, so you get a lot for a modest annual fee. You can attend Chamber events even if you aren't a member, but the benefits of membership make it advantageous to join.

3. Make Your NAP Consistent

NAP Consistency refers to your business name, address and phone number. Make sure your information is accurate across all digital platforms, directories and websites. This is likely to impact your local search results, so it's important to get it right.

4. Get Online Reviews

It's easy for clients to help you build up your reputation online. Consumers can leave reviews on Yelp!, the Better Business Bureau website and on Google. There are also industry-specific review sites that you may be able to nudge loyal clients to leave good reviews on.

If you're still having a hard time getting reviews, incentivize the requests. Offer discounts or free stuff to customers who leave a review. People will appreciate your effort.

5. Create Local Listing

Local SEO marketing can lead residents to your doorstep. However, you can also list your details in Google and make sure they can find you in organic searches. Want to know how to rank your local business in Bing, Google, and Apple Maps?

Set up your business in Google with the maximum amount of information:

Enter Your business name.
Enter Your address
Choose a category.
Enter Your Phone Number and include your website.
Verify Your Listing.

6. Optimize Content & Meta Tags for Local Keywords

Page title tags and meta descriptions are believed to still be relevant. Even if they aren't in the ranking algorithm, they influence whether a searcher clicks through to your page.

To optimize local SEO, make sure your page title tags include the city name you are targeting as well as your product or services.

7. Optimize Website to be Mobile Friendly, Secured (https), Fast

You may need to bring in a consultant to help you determine how to meet Google's mobile-first SEO ranking. If your website isn't mobile-friendly your ranking will suffer. You can measure the speed of your page through Google Chrome's built-in Developer Tools or WebPageTest.

HTTPS - Hypertext Transport Protocol Secure - provides more security than http: extensions.

8. Create Location-Specific Pages

Create local content. Google's algorithms take your local page content into account. Creating local content helps you maintain the interest of viewers and can improve your page ranking. Over 63% of smartphone users use location-based apps to find a particular kind of business near them. Geo-specific content helps them find you.

9. Blog About Local Events

Local SEO marketing can be as simple as blogging about local events on your site and social media. You can double your exposure by sponsoring a booth at a local nonprofit event, such as a 5k, to raise awareness for a cause while promoting your website and online presence.

10. Conduct Local Link Building

Local link building is an under-utilized resource. Not every website takes advantage of its location, but it can strengthen your link-building campaigns.
2:32 AM

Six Innovative Steps To Become An SEO Expert

So, you want to become an SEO expert? No problem, in just a couple of minutes we'll teach you the basics of Search Engine Optimization. Is that all it takes to become an SEO expert? Yes, no, maybe ... let's not waste time and get to work. We'll answer that question once we reach the end of this page!


1. Learn the Google algorithm

Just learn the 200-or-so evaluation criteria that Google uses to determine each and every search result. What, you want a link to the list? Oh, we're sorry because that's a company secret. Fortunately, you don't even have to know them all, just mastering about ten important criteria will get your website rising to the top of the search results in no time. Scratch that, in some time because...

2. You'll have to be patient

Search Engine Optimization takes time. Some improvements are effective overnight, some could take months. If you don't have the time (or patience) for that you can always opt for SEA. That means Search Engine Advertising. You will pay an amount of your choice, choose your target audience and keywords, and bump your page to the number one spot immediately! Sure, this is a temporary solution but it will help you overcome that crucial first period.

3. Black hats are out of fashion

Are you a baseball cap type of person, or is a fedora more your style? Whatever works for you, but Black Hat SEO is definitely out of style. This is a type of optimization that crosses the line of "best SEO practices" and will get your site penalized. Google closes gaps in their algorithm on a daily basis and will force you to change tactics just as fast. Work within the guidelines and watch your site rise in the rankings.

4. Optimize, analyze and optimize further

Search engine optimization is a continuous battle for the number one spot. There's always a competitor lurking to take over your number one spot. That's alright, it forces you to stay alert and improve the quality of your website. Yes, that's one factor we haven't mentioned so far...

5. Quality is key

Sure, metadata, link building, keyword research, and mobile optimization can work wonders for your ranking, but nothing trumps quality. That means a fast loading page with rich media content, well-written articles, and information that your audience will appreciate. If you build a solid foundation based on quality design and content your page will surely rise in the search results. Stop focusing on the bots, pay more attention to your demographic. Robots don't buy stuff, real people do.

6. Look beyond the search engine

Sure, SEO is a nice buzzword but don't forget your social media strategy, on-page optimization and building a strong network that will get you leads and engagement beyond the confines of Google, Bing, and Yahoo! Search. The almighty Google is important, sure, but a sustainable (online) marketing strategy goes far beyond the search engine algorithm.

You are now an SEO expert!

Seriously, that's all it takes? As we've stated in the introduction; yes, no, maybe. Technically, anyone can call themselves an expert in search engine optimization, so that's a yes. But there's more information on this subject for any human to process, and the rules can change at a moment's notice. So that's a no. Then again, you don't need to learn ALL the tricks of the trade to reach that coveted first place in Google, so maybe? Long story short, if you're willing to invest a lot of time you too can become an SEO expert. And if you would rather take a shortcut, consider working with a bonafide search engine optimization professional with the required knowledge and expertise. And that's our final lesson for this page; you don't have to do it all by yourself. Share the workload, share ideas and share knowledge. That's how you will become an SEO expert!

Nov 19, 2019

11:53 AM

EXPOSED: The Secret of Event Planning using Social Media



Right from time immemorial, human beings have always been planning one event or the other. In the age of technology and social media, this inherent nature of human beings has not changed. However, what has been noticed is that the way events are being planned today is being influenced by solid input from social media. Today, events are planned with the active involvement of social media. The size of the event does not matter, from massive song festivals of 500,000 guests to private weddings of less than 100 guests, event planning is now being coordinated with the assistance of social media.
There is no way the impact of social media on event planning will be mentioned today without talking about Facebook Events. More than just a platform to announce events, Facebook Events offer a lot more to the planners of events. Event planners who are just discovering how powerful social media is to their business are beginning to take full advantage of the benefits that accrue to them via social media.


Today, it is very clear that people are fully incorporating social media into their everyday lives as far as planning, organizing and announcing events are concerned. After discussing the clear relevance of social media with the planning of events, the next thing to focus on is what the future is going to be like as far as the social media and event planning are concerned.

The future is definitely going to be more than exciting as even more features will come up. A very good example of this is the incorporation of locations. The different geolocation tools available today can work seamlessly with event planning. Even though you will be interested in knowing who your guests are, the whole concept of event planning is evolving to become a lot more than that. With the deployment of technology, event planning in the future will be in such a way that electronic badges are going to be used as the tickets to several events, thanks to geolocation.

However, that is not the only gain that will come via geolocation as there are other offers on the table. Events can be created; tips can be given to the guests and even options can be provided all via geolocation features. There seems to be no end to the gains that can accrue for a venture that will focus on the use of geolocation in the future.

However, the integration of geolocation is not going to be the only defining moment of the future of event planning and social media. Specific social media platforms like Twitter will take on a new role in promoting events in a very radical way. Twitter is a lot more than just your regular social media platform or a microblogging site. It is actually a very powerful tool in the hands of tech-savvy event planners and as it stands now, it can only get better with time. Technology is definitely changing the face of a lot of things, and event planning is surely one of those.



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