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Oct 9, 2019

Do You Want Your Business to Achieve Success? It's Time to Adapt to the Digital Age!

Without an Internet presence, a business or company will not have more success than it can achieve in its physical environment.

On the other hand, the world 2.0 puts at your disposal a large number of websites, blogs, social networks, and marketing, with which it is possible to publicize any company and, in this way, attract more potential customers.

In the same way that it is important to take into account the physical situation of a business, in the online world it is also necessary to know how to attract the attention of the possible clients that are on the Internet.

It is a key factor to have good visibility. To do this, you have to design a well-optimized web page, take advantage of social networks and web positioning.

An example of the good use of SEO and social networks is that of the newspaper Cรกdiz Directo, which has managed to be the most-viewed medium in their city, surpassing even large media groups that have not yet managed to adapt to new languages of communication of the digital age and its constant evolution.

Optimize SEO

Without optimizing SEO, your website will not appear in Google searches and you will be invisible to potential customers. Users find what they need through search engines, so it is crucial that your page is positioned among the first results when someone is interested in something related to your business.

Broadly speaking, SEO optimization is divided into two large workgroups: internal and external.

Internal optimization (on-page SEO ): It refers to everything that can be applied within the website: design, appearance, content, and accessibility. If you follow the guidelines given by Google, the search engine will find the page more easily and position it better. That will mean more visits, more customers, increased sales and business growth.

External optimization ( off-page SEO ): It consists of some strategies to be applied to be better known in the online world. Among them, have a presence in forums, on social networks and use external links.

Optimize social networks

There is a wide range of online platforms, but each company must choose the ones that best suit it according to the specific niche to which it is dedicated. Some of the best known are Twitter, Facebook, Instagram, and Pinterest, but for a hotel or restaurant, for example, Foursquare is ideal, since it is a kind of guide for geolocated leisure.

Although most of these platforms are free, they all offer the possibility to advertise and pay to promote a business, thereby acquiring more visibility and increase traffic to your website. These ads should be directed directly to your target audience.

Carrying out promotions and giving gifts to customers can also be part of the strategy, as well as think of a way for users to comment on their experience with the products or services that your company offers. In this way, customers can become the “ambassadors” of your brand.

Stats to consider on social media

The following data reflect the importance of social networks in online marketing campaigns:

  • 42% of users use more than one online platform.
  • 40% of people feel more interest in the images than in the text.
  • A publication that includes videos attracts three times more attention than one that only has text.
  • Optimizing social networks is the best way to bring traffic to the websites of small and medium businesses.

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