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Apr 6, 2020

5:03 PM

$2000 worth SEO courses now FREE: Take Moz Academy Courses

In view of the Coronavirus (COVID-19) breakout and subsequent lockdowns around the world, Moz has made it possible for people to take their online courses for FREE. 

This is a wonderful opportunity to upgrade your skills while staying home safely. The following courses can be taken free of charge: 
  • SEO Fundamentals
  • Local SEO Fundamentals
  • Keyword Research
  • Page Optimization
  • Backlink Basics
  • Reporting on SEO
  • Technical SEO Site Audit
  • Backlink Audit & Removal
  • The Fundamentals of SEO Client Prospecting
  • Finding Potential SEO Clients
  • Prepare for the SEO Client Pitch
  • Selling the Value of SEO
  • Client Onboarding
  • How to Use Moz Pro
Go to and pick the courses you want to take part in and apply promo code “wegotthis” at checkout. The promo code is valid on all courses with the exception of the SEO Essentials Certification.

Offer valid through May 31st. 

Mar 26, 2020

3:18 PM

6 Citation Building Myths Busted!

The SEO space is mired with myriad myths and speculations that often lead to confusion among website owners and SEO handling agencies alike. Today we are taking a look at the six most common Citation Building Myths prevalent in the local SEO scene.

The 6 Citation Building Myths Plaguing Local SEO

1. Suite numbers are of paramount importance to local SEO

The truth of the matter is that Google does not have a mechanism yet to recognize the humongous amount of suite numbers for Google Business Listings. Although you are asked to enter one when creating the My Business Page, mostly the entry gets truncated as Google is still reliant on the locations pin marker for determining the address of a property. So you need not worry overmuch about having a suite number in your citation – put one if you have one.

2. Your citations’ business name should match exactly all over the Internet

Google’s algorithms are smarter than we perceive them to be, in other words, you need not worry about small discrepancies in your business name on various listings. For example; say your business name is listed as “Digital Obsession SEO Agency” in one citation and as “Gurgaon SEO Agency: Digital Obsession”, Google should easily identify the two as one and the same, as long as the phone number and address are used consistently.

3. You need to get your NAP right on all the listings (100s of them)

This is more of a scare tactic used by SEO agencies to get you to sign them up. A good SEO agency will tell you not to worry about cleaning up your citations on hundreds of URLs which aren’t even indexed by Google due to subpar content and duplication of information. Therefore, it is important that you choose your SEO partners carefully who can give you some genuine and honest opinion on your local SEO needs.

4. Canceling an automated citation service is risk-free

You might have occasionally wondered about canceling your subscription with a NAP management company. Recent evidence has come out where the listings converted back to their previous erroneous state after canceling the service of a NAP management company.

This information, however, isn’t yet universally verified and if your business is relatively new, you may not be impacted in the same way as an older business with an online presence will be affected.

5. Citation building is all you need to have a successful local SEO

We found in our research that although citation building is important for getting backlinks, it might not create much value for your business in the end if you rely only on citations. You need to look at additional link building strategies for getting over and above your competition as Google deems links as the key competitive differentiator in its My Business Rankings.

6. Google My Business Listing is also a citation

Probably the most misconstrued thing on the internet today for local SEO. Your Google My Business listing is not a citation, albeit think of it as a common reference point for all the citations on the Internet, therefore getting it right should be your first priority.

Contact us for more information and genuine advice on how to build local SEO strategies for your business.
3:16 PM

5 Reasons Why Your Search Engine Optimization Strategy Is Failing

It is been for the last 3-4 months you are getting no results from the search engine optimization strategy that you have used. The question is why?

As per search engine optimization, 3 months is a too short time to get the desired result that you are looking for. But, at least you can expect some improvements in the rankings that can lead to boost the traffic. If you not witnessing minute changes even during these 3-4 months, you should start to think about what is going wrong. If you want to get a higher ranking, it is better to choose a reputed digital marketing company that offers specialized digital marketing services in NJ or at the place where you want.

If You Are Not Getting The Desired Outcome Through The SEO Strategy That You Have Implemented, Here Are Some Reasons Behind That-

1. The Website Is Slow While Loading

Your effort and expense that you have put to implement the SEO strategy will be going to vain if the website takes a long time to load. Google always recommend fast mobile-optimized sites. Nowadays, as per Google algorithm, page loading speed is one of the important ranking factors in desktop and mobile both. Besides, if your website is already fast but the competitor site is a little bit faster than yours, it will surely make a difference. If your website takes 3 seconds to load, Google describes it as slow.

2. You Are Not Having Enough Inbound Links

Creating inbound links from other sites to your site, also called the backlinks is very important to run a successful SEO strategy. Getting high-value links is one of the main Google ranking factors. Want to know why? Google finds you trustworthy if your website is linked to other websites. Getting more backlinks to your site means that you will get higher ranks.

If your website does not have inbound links, it is better to create high-quality content that meets customers' queries. By exchanging content with bloggers, you will get more backlinks.

3. The Keywords Do Not Match Your Budget

Though you are implementing the latest SEO strategy, if the keywords that you try to target are a far bit too competitive, you will get limited results. You should be more selective in choosing the keywords you want to target. If you have a local business, you should target localized keywords.

4. The On-Page SEO Is Not In Order

No matter how much time you spend on off-page SEO tactics like link building and blogging, the On-Page plays an important role to get ranks. Various On-Page factors affect the SERPs like content quality, images, and other multimedia contents, page titles and Meta tags, Formatting and giving headlines.

5. Your SEO Professional Does Not Know What They Are Doing

Most of the businesses do not have much time to run their SEO campaigns, so they hire internet marketing companies who perform the work. However, their services depend upon their expertise and skills. It can be possible that the SEO agent who is working for your business does not have enough knowledge and expertise.

These can be some of the reasons why your SEO strategy is not working in the right manner. For this, you should consult with your SEO professional and rectify all the issues.

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